Lululemon Summer Sweet Game
Summer Sweet Game is Lululemon China's annual nationwide team-based fun sports challenge. The overall visual identity is developed by KAUKAU studio and continues to evolve this year.
In this project, I was responsible for creating the promotional animation for the Twin Towers in Chengdu, based on the existing visual system.
I developed, produced, and refined this twin-tower animation based on the studio’s established key visual direction. Throughout the process, I translated the existing visual language into motion that could work effectively across the architectural surfaces of the towers, while continuously testing rhythm, transitions, and overall composition. A central focus of the project was ensuring that the animations on the left and right towers could connect and complement each other from the appropriate viewing angle. To achieve this, I repeatedly adjusted the layout, motion paths, and timing of the animation to create a more precise and cohesive result. The process was both an extension of the original key visual and an ongoing exercise in refinement, ultimately forming a unified and continuous visual experience across the two towers.
WORK in KAUKAU STUDIO
Motion Design：Yichi Zhang
May 2025