YI ZHANGABOUT Index

  JAMAICA
























We pass Jamaica,
We live Jamaica,
We meet Jamaica.





























The logo uses bold geometric forms to reflect Jamaica’s energy, movement, and community life. The radiating trapezoids suggest moving trains, connecting the identity to the neighborhood’s strong transit culture.
In the center, the two opposing trapezoids in the letter M represent people meeting in Jamaica and sharing their daily lives. The J, which also resembles both a rail line and a stair, reinforces the idea of connection, movement, and exchange.


































Inspired by the curved geometry of the logo, the wayfinding system extends the brand’s visual identity into a three-dimensional environment.
    Its triangular cross-section provides multiple viewing angles, making directional guidance more accessible from different approaches. At the same time, the central display area offers flexibility for rotating content, such as seasonal visuals, event information, or promotional messages, allowing the signage to remain functional, adaptable, and visually connected to the brand experience.














Jamaica Dance Festival











Model & Design：Yichi Zhang
Typography: Yichi Zhang, Lejun Xi
Content Collaborators: Lejun Xi, Yanxuan Lin

May 2026

©Yi Zhang 张易2023-2026Email/   sssql1020@163.com